Descargar Wally Olins: Brand New: The Shape of Brands to Come en PDF de Wally Olins

Ficha completa del libro

• Nombre del libro: Wally Olins: Brand New: The Shape of Brands to Come
• Autor del libro: Wally Olins
• Fecha de publicación: 21/6/2014
• Editorial: THAMES AND HUDSON LTD
• Idioma: Inglés
• Género o Colección: Empresas
• ISBN: 9780500291399
• Valoración del libro: 4.7 de un máximo de 5
• Votos: 167
• Autor(a) de la reseña: Ignacia Gómez García
• Fecha: 15/6/2018
• Valorado con una puntuación de 4.66 de un máximo de 5
• Páginas del PDF: 200
• Incluye un resumen PDF de 17 páginas
• Encuadernación: Tapa Blanda
• Descripción o resumen: Wally Olinss fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.
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