Descargar Leading Digital: Turning Technology Into Business Transformation en PDF de Varios Autores

Descargar Leading Digital: Turning Technology Into Business Transformation en PDF de Varios Autores año 2014

Ficha completa del libro


  • Nombre del libro: Leading Digital: Turning Technology Into Business Transformation
  • Autor del libroVarios Autores
  • Fecha de publicación: 21/10/2014
  • IdiomaInglés
  • Género o ColecciónEmpresas
  • ISBN: 9781625272478
  • Valoración del libro: 4.63 de un máximo de 5
  • Votos: 173
  • Autor(a) de la reseña: Daniel Soto
  • Fecha: 19/6/2018
  • Valorado con una puntuación de 3.93 de un máximo de 5
  • Páginas del PDF: 292
  • Incluye un resumen PDF de 31 páginas
  • Encuadernación: Tapa Dura
  • Descripción o resumen: Become a Digital Master-No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
  • Otros formatos de descarga disponibles: TIFF - TXT - DOC - PDF - EPUB - PML - WORD. Compresión disponible LZ - RAR - ZIP
  • Servidores habilitados: Torrent - MEGA - Mediafire - Google Drive - Dropbox

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